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About thrivvy

thrivvy is a wellness discovery and product-matching platform, built to help people make more confident wellness decisions and to help wellness brands reach relevant audiences.

Who we are

thrivvy is operated by Thrivvy Ltd, trading as thrivvy. We are digital growth specialists with over thirty years' combined experience in digital matching algorithms and in scaling trusted consumer platforms.

The science behind the matching

The thrivvy Wellbeing Index has been developed with Professor Brendon Stubbs, recognised among the top 0.1% of researchers globally in Mental Health and Neuroscience since 2019. Our work draws on research links with the University of Manchester and King's College London, and has been featured by the BBC, ITV, the New York Times and Sky News.

How we score products

Every product on thrivvy is scored rather than simply listed. We assess the strength of the published evidence behind a product, how well it suits your individual goals, and its likely real-world impact — so you can compare options on more than marketing copy.

Questions about how we work, or want to partner with us? Get in touch.