Cookie Policy
Last updated: 1 September 2026
Version: 1.1
1. Introduction
This Cookie Policy explains how thrivvy uses cookies and similar technologies on thrivvy.com and related thrivvy website pages.
It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information.
When this policy refers to “cookies and similar technologies”, this may include technologies such as:
cookies;
tracking pixels;
scripts and tags;
browser or local storage; and
similar technologies that store information on, or access information from, your device.
Some of these technologies are essential for our website to work. Others are optional and are used only where you have provided the required consent.
2. What are cookies?
Cookies are small files that websites can place on your device.
They can be used for purposes such as:
remembering settings and preferences;
maintaining website functionality;
understanding how a website is used;
measuring campaign performance; and
supporting advertising.
Similar technologies, such as tracking pixels, tags or local storage, can perform comparable functions even where no traditional cookie is used.
3. How we use cookies and similar technologies
We group optional technologies into different categories so that you can control how they are used.
Strictly necessary
These technologies are required for the website or service to operate securely and correctly.
They may be used to:
remember your cookie choices;
provide essential website functionality;
support security and fraud prevention;
maintain technical services; and
enable forms or other features you request.
Strictly necessary technologies do not require consent where the relevant legal exemption applies and cannot be disabled through our cookie-preference controls.
Analytics
With your consent, we use analytics technologies to understand how visitors use our public website.
They may help us understand information such as:
which pages are visited;
how visitors navigate the site;
which devices or browsers are used;
how visitors arrived at thrivvy; and
whether parts of the site are performing as expected.
We currently use services including:
Google Analytics 4 (GA4);
Google Tag Manager, to help manage measurement technologies; and
Microsoft Bing Webmaster Tools, where relevant to website and search-performance analytics.
Analytics information may include online identifiers and technical or usage information. We use it to understand website performance and trends and to improve thrivvy.
Analytics technologies that require consent will remain disabled unless you enable the Analytics category.
Product Analytics
With your consent, we may use product-analytics technologies to understand how people interact with thrivvy features and to help us improve the service.
We currently use or are testing PostHog for product analytics.
Product analytics may help us understand matters such as:
which features are used;
how users move through parts of the service;
whether features work as expected;
where usability problems occur; and
how we can improve the Beta and future versions of thrivvy.
The precise PostHog configuration may change as our Beta develops. We do not intend product analytics to be used to disclose individual health or wellbeing questionnaire answers to advertising platforms.
Where Product Analytics requires consent, it will not operate unless you enable the Product Analytics category.
Further details about our processing of Beta and wellbeing information are provided in our Privacy Policy.
Marketing
With your consent, we use marketing technologies to help us understand and improve the effectiveness of our advertising.
We currently use:
Meta advertising technologies, including the Meta Pixel, for Facebook and Instagram advertising.
These technologies may be used for purposes such as:
measuring advertising performance;
attributing registrations or other conversions;
understanding whether somebody arrived from an advert;
retargeting website visitors;
creating advertising audiences;
optimising advertising campaigns;
managing advertising frequency; and
creating similar or lookalike audiences.
Marketing technologies remain disabled unless you enable the Marketing category.
We do not intend Meta or other advertising platforms to receive individual Thrivvy Wellbeing Index questionnaire answers, Wellbeing Index scores, personalised wellbeing insights, matched products or other information revealing your individual health or wellbeing profile.
Advertising tracking is intended for public website and campaign pages rather than personalised questionnaire, results or other sensitive Beta areas.
4. Your choices
When you first visit thrivvy, our cookie-preference tool allows you to choose how optional technologies are used.
You can:
Accept All optional technologies;
Reject All optional technologies; or
choose individual categories and Save Preferences.
If you reject optional technologies, only technologies that are strictly necessary or otherwise lawfully exempt will operate.
Optional categories should only operate where you have made the relevant choice.
You can change or withdraw your cookie choices later using the Cookie Settings link available through our website or Cookie Policy.
Changing your preferences affects future use of optional technologies. It may not remove information already lawfully processed before your preference was changed.
5. Third-party services
Some cookie and similar-technology providers process information on our behalf or receive information directly through their technologies.
Google Analytics
Google Analytics helps us understand how visitors use our website.
Depending on configuration and consent, Google may receive technical and usage information such as device, browser and interaction information.
Google Tag Manager
Google Tag Manager helps us deploy and manage website tags and measurement technologies.
Google Tag Manager itself is principally a tag-management system, but tags deployed through it may collect or transmit information depending on their configuration.
Microsoft Bing Webmaster Tools
Microsoft Bing Webmaster Tools helps us understand how thrivvy performs in Bing search and supports website visibility and technical optimisation.
Meta
With Marketing consent, Meta advertising technologies help us measure and optimise advertising on platforms such as Facebook and Instagram.
Meta may receive information associated with website interactions and process it in accordance with its own privacy arrangements.
PostHog
With Product Analytics consent, PostHog may be used to help us understand how thrivvy features are used and where the service can be improved.
Further information about how personal information is handled by thrivvy and its service providers is available in our Privacy Policy.
6. How long cookies last
Different cookies and similar technologies remain active for different periods.
Some are session-based and are removed when your browser or session ends.
Others are persistent and may remain on your device for longer so that, for example:
your preferences can be remembered;
analytics can distinguish visits; or
campaign measurement can operate over an appropriate attribution period.
Exact durations depend on the relevant provider, technology and configuration.
Where available, the current cookie-preference tool or detailed cookie register provides information about individual technologies and their duration.
We review cookie durations as part of our ongoing website and privacy management.
7. New or changed technologies
thrivvy may introduce new technologies, providers or integrations as the service develops.
If we introduce a new technology for a purpose that is materially different from the purposes for which you previously gave consent, we will update the information provided to you and obtain fresh consent where required.
We will not treat an existing consent choice as permission for materially different future tracking simply because a new provider has been added.
Current ICO guidance requires organisations to reconsider the information and consent provided when their use of storage and access technologies changes.
8. Cookies and the Thrivvy Wellbeing Index
The Thrivvy Wellbeing Index processes health and wellbeing information under the arrangements described in our Privacy Policy and Beta Terms of Use.
We deliberately separate advertising tracking from personalised wellbeing processing.
Advertising technologies are not intended to receive:
questionnaire responses;
Thrivvy Wellbeing Index scores;
personalised wellbeing insights;
individual wellbeing priorities;
matched products; or
other information that reveals an individual's health or wellbeing profile.
Product analytics, where enabled, is used to help us understand and improve the service and is controlled separately through the Product Analytics preference category.
9. Changes to this Cookie Policy
We may update this Cookie Policy to reflect:
changes to our website or Beta;
changes to the technologies or providers we use;
changes to our cookie-preference controls; or
changes in legal or regulatory requirements.
Where a change materially affects the purposes for which optional technologies are used, we will obtain fresh consent where required.
The latest version will always show the current Last updated date.
10. Contact us
If you have questions about our use of cookies or similar technologies, contact us at:
Thrivvy Ltd
Email: info@thrivvy.com
Further company and privacy information is available in our Privacy Policy.