thrivvy - the personalised
wellness platform
thrivvy connects hight-intent consumers with trusted wellness brands through personalised matching.
The decision engine for wellness
The wellness market is crowded.
Consumers are overwhelmed by products, claims and conflicting advice, while genuinely high-quality brands are fighting to stand out. thrivvy helps solve that.
* thrivvy research, 608 UK wellness consumers aged 21-70
Strong MatchThe smarter way for wellness brands to reach ready-to-buy consumers
thrivvy connects high-intent wellness consumers with trusted brands through personalised product matching, verified recommendations and clear editorial guidance. For brands, that means access to a more relevant, high-intent audience: people who are actively looking for solutions, not just passively scrolling.
Why partner with thrivvy?
Our partnership approach is designed to support both brand visibility and measurable performance.
Reach High-intent consumers
Connect with users actively searching for wellness solutions — not passive audiences scrolling through social feeds.
Stand out in a curated category
Connect with users actively searching for wellness solutions — not passive audiences scrolling through social feeds.
Improve conversion through trust
Verified products, science-led recommendations and personalised matching create greater confidence and stronger purchase intent.
Protect your brand value
Avoid the race to discounts and promotions. thrivvy helps brands grow while protecting margin and brand value.
Reach High-intent consumers
Connect with users actively searching for wellness solutions — not passive audiences scrolling through social feeds.
Stand out in a curated category
Connect with users actively searching for wellness solutions — not passive audiences scrolling through social feeds.
Improve conversion through trust
Verified products, science-led recommendations and personalised matching create greater confidence and stronger purchase intent.
Protect your brand value
Avoid the race to discounts and promotions. thrivvy helps brands grow while protecting margin and brand value.
Trusted and personalised
Most wellness platforms focus on content or product listings. thrivvy focuses on decisions. Instead of overwhelming consumers with endless options, thrivvy intelligently matches people with the products most suited to their individual goals. We create trusted, personalised recommendations. When consumers arrive with a wellness challenge from sleep to energy to stress thrivvy introduces the brands most likely to help.
Change+7
Index
Score78/100
Wellbeing Index
product verification
recovery+16%
stress+20%
consumer insights
Change+7
Index
Score78/100
Wellbeing Index
product verification
recovery+16%
stress+20%
consumer insights
We use a proprietary matching engine to connect consumers and wellness products.
Understand the consumer
Goals, Lifestyle, Preferences, Budget Behaviour
Evaluate product data
Ingredients, Scientific evidence, Outcomes, Quality signals
Calculate the thrivvy Match Score
The result is verified personalised recommendations
Understand the consumer
Goals, Lifestyle, Preferences, Budget Behaviour
Evaluate product data
Ingredients, Scientific evidence, Outcomes, Quality signals
Calculate the thrivvy Match Score
The result is verified personalised recommendations
We use a proprietary matching engine to connect consumers and wellness products.
Built by digital growth specialists with over thirty years' combined experience in digital matching algorithms and scaling trusted consumer platforms.
The science behind the matching
The thrivvy Wellbeing Index has been developed with Professor Brendon Stubbs, recognised among the top 0.1% of researchers globally in Mental Health and Neuroscience since 2019.
Founding category
positions now open
Become an early thrivvy partner and help shape a more trusted future for wellness discovery. Each wellness category is intentionally curated with a select group of verified partners, helping create stronger visibility, higher trust and a better consumer experience. This is a new opportunity to connect directly with high-intent consumers through evidence-led personalised matching.
Founder benefits